Identifying, Targeting and Writing for an Audience

What I find so interesting about the starters of communities is how they are able to convince others to join them. Looking at it from a religious point of view I can understand how if someone is preaching about something you believe in, it may be easy to blindly follow them and accept anything else they have to say. However, when these ideas become to outlandish I find it interesting how these leaders normalize their ideas to their followers. Especially, for example with the Perfectionists, how mothers and children were not to have natural relationships in order to prevent exclusion from the rest of the members.

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